So who on our side plans to spend on a counter blitz? Rallies and grass roots is nice, but it won't be enough.
President Bush will spearhead an election-style public relations campaign early next year to try to convince Americans that Social Security is in urgent need of change but will keep dollar and cent details deliberately vague, analysts and officials say.
With Bush's political capital riding on a successful overhaul of the popular retirement program, the White House and its allies plan to bombard the public with presidential speeches, television and radio ads, newspaper op-ed articles and grass-roots rallies between now and early 2005.
"It's going to be a battle royal, very much like an election campaign but over an issue rather than a candidate," said Stephen Moore, executive director of Club for Growth, a Republican group that hopes to spend $15 million on a media campaign backing the White House.
We organized an army for the last election. We need that army now, but someone has to take command.