Evidently, Karl Rove didn't get the memo.
From the KR Washington Bureau:
WASHINGTON - It's not just the way he's doing his job. Americans apparently don't like President Bush personally much anymore, either.
A drop in his personal popularity, as measured by several public polls, has shadowed the decline in Bush's job-approval ratings and weakened his political armor when he and his party need it most.
"When he loses likeability, the president loses the benefit of the doubt," said Dennis Goldford, a political scientist at Drake University in Iowa. "That makes it much harder for him to steer."