Thursday, October 06, 2011

Remembering Steve Jobs


I'll be honest with you, I always had the impression Steve Jobs was an asshole. I also always thought he was a genius. He and Steve Wozniak changed the way we view the world. Companies like IBM and Xerox were experimenting with desktop computers, but it was Jobs and Wozniak and their start-up company Apple that had the vision to bring consumer computers into our homes and on our desks and in doing so, transformed our lives. I know this sounds like hyperbole, but it's true. Just imagine for a moment how different your daily life would be without a computer.

Brian Lam was the editorial director of Gizmodo in April, 2010, when they had the good fortune to obtain a prototype copy of the iPhone 4, and showed it to the world. The ensuing imbroglio between Gizmodo and Apple got pretty ugly.

Brian has now left Gizmodo and is writing his own blog. In a very warm and sweet post today, Brian remembers Steve Jobs and shares some regrets of his own following the iPhone 4 story.
I was on sabbatical when Jason got his hands on the iPhone prototype. An hour after the story went live, the phone rang and the number was from Apple HQ. I figured it was someone from the PR team. It was not.

"Hi, this is Steve. I really want my phone back."

He wasn't demanding. He was asking. And he was charming and he was funny...

"I appreciate you had your fun with our phone and I'm not mad at you, I'm mad at the sales guy who lost it. But we need the phone back because we can't let it fall into the wrong hands."

I thought, maybe its already in the wrong hands?

He continued, "There are two ways we can do this. I can send someone to pick up the phone–"
Me: "I don't have it"

"–But you know someone who does…or we can send someone with legal papers, and I don't want to do that."

He was giving us an easy way out. I told him I had to talk to my dudes. Before he hung up, he asked me, "What do you think of it?"

I said, "It's beautiful."
There's much more and it's well worth the read.

No comments: