Brooks takes a look at The Conservative Mind,
It’s not so much that today’s Republican politicians reject traditional, one-nation conservatism. They don’t even know it exists. There are few people on the conservative side who’d be willing to raise taxes on the affluent to fund mobility programs for the working class. There are very few willing to use government to actively intervene in chaotic neighborhoods, even when 40 percent of American kids are born out of wedlock. There are very few Republicans who protest against a House Republican budget proposal that cuts domestic discretionary spending to absurdly low levels.It's not just the GOP 'has very little to offer' the less affluent, or Hispanics, but they are openly hostile to them in an angry and bitter way.
The results have been unfortunate. Since they no longer speak in the language of social order, Republicans have very little to offer the less educated half of this country. Republicans have very little to say to Hispanic voters, who often come from cultures that place high value on communal solidarity.
Some people blame bad campaign managers for Romney’s underperforming campaign, but the problem is deeper. Conservatism has lost the balance between economic and traditional conservatism. The Republican Party has abandoned half of its intellectual ammunition. It appeals to people as potential business owners, but not as parents, neighbors and citizens.